4 Mistakes Every New Content Marketer Should Avoid

Content marketing can be a very lucrative career, once you have an established portfolio and client list. It takes time and hard work to build yourself up into a reputable writer that can attract clients. Getting there can be a difficult process and you will learn many lessons over your career. Here are some comment mistakes many new content marketers make.

Falling for these common scams

Scams are rampant these days, and it’s almost impossible to avoid running into a least one while working as a content marketer. A good rule of thumb to follow, if it sounds too good to be true, it’s probably a scam. This can be from a client not paying to stumbling on a website that ends up giving your computer a virus. But the biggest scam I have seen out there is websites promising to give you the answer to becoming rich as a content marketer in a matter of weeks.

A common scam I have run into researching content marketing are people who have you watch a 45 minute video offering you the tips that made them rich as a content marketing. These videos are packed full of basic information a quick google search can provide you, but here’s the catch, if you stay to the end of the video they promise to give you the secret to success. So you stick it out and watch to the end, only to find out you have to pay 3 easy payments of $300 to get answers you are looking for.

The truth is, there is no easy way to becoming a content marketer. It takes time to build a reputation as writer and attract clients to you. Good old fashion hard work is the secret to your success. Sure, you need to be a decent writer and understanding of how to create a piece that will be acceptable, but most of that can be learned overtime. Doing research and taking classes on SEO, content writing, and marketing can help you will all of this.

Inaccurate research

Not everything you read on the internet is true, as a content marketer you want to make sure the information you are providing is 100% accurate. This means you want to use website that are trusted. For that you want to look more towards the .org’s or the .gov’s. If you see that same information on mutable sites, you can start to see that there is a greater chance the information you are finding is true.

Not editing your work

This one speaks for itself. We are all human and make mistakes, but your clients aren’t going to want to keep paying you if you can’t edit your own work before sending it off. I have been guilty of this in the past, especially when I’m rushing to deliver a piece to a client. This is why I have a policy to give myself a whole day with a finished piece before I send it off to a client. Once it’s done, I wait for the next morning to email it. That way I can have one more look at it with fresh eyes, to catch any mistakes that my initial edits have missed.

Forgetting to look into the audience and their needs

Content marketing is intended to bring in leads for our clients business, but the way we do that is by providing their audience with valuable information. This allows our client to build a better relationship with potential and current customers. If we fail to take a look at what the audience wants or needs, we are failing to provide them with the information that they come to find. This can cause our client to not get the sales they are looking for by employing you as a writer.

If you are looking to becoming your own boss, content marketing can open many doors for you. There are going to be many mistakes you make along the way, but failure means you are growing.

Using A Local Massachusetts Content Writer To Market Your Business


So you have decided to start your own business. You have you business plan laid out, a website in the works, and friends who are willing to be your first customers. What do you do next? Well, for a business to success you need a marketing plan. While word of mouth can bring in leads, the internet will bring in more. Here a few ways to market your business.

Utilize Social media

Social media is addictive, which means people are on it constantly. Many companies are taking advantage of this to bring in leads. However, you don’t want to spread yourself too thin. Pick a couple of the more popular sites to use that you know you can keep up to date. If you aren’t going to be able to provide fresh content on it, consider hiring someone to help you with this.


Don’t have a big enough audience on your social media yet? Consider paying for ads to bring in customers. Writing effective copy can create a conversation and bring people to you. Ads are a great way to utilize social media to gain a bigger following.


Search Engine optimization should not be underestimated, but also not over used. While you don’t have to litter every piece of writing with SEO, keep it in mind to help with your ranking in Google.

Keep Website Up-to-date

Every once in a while you need revamp your website. Provide new work to your portfolio, write a new about me section, expand if you need to. This is going to show your current customers that you are still growing and they can expect great service, while introducing you to new possible leads.


Blogging is a way to get your name out there, and allows you to connect with your clients. It shows that you are knowledgeable about the key aspects of your business, and provides useful information. The best part is, it sits on your page for years to come and can still generate new organic leads. The best way to utilize a blog is to make sure it is being updated on a regular basis.

Finding it hard to keep up with the writing aspect of business? Want to just focus on running your company? I am currently looking for more clients. For any of your writing needs, email me at christinajrasmuson@gmail.com.

Setting Yourself Up For Failure: The New Year’s Resolution Trap

As we quickly approach a new year, many people are taking the time to reevaluate their life. It’s a common time for us to come up with new goals that we wish to achieve to in the New Year. Many of us use this time of the year as a reason to completely makeover our life and become the person we have been wanting to. The New Year, new me mentality. However, we find that we tend to fail year after year. We set off on this new life for a few months or so, only to go back to our own ways shortly after. Here are some reasons you are setting yourself up for failure and how to correct that to achieve your goals this year.

Unrealistic Expectations

Most of us go about our goals with an entire U-turn of our life; jumping head first into these changes, without much of a thought. The problem with this is humans are resistant to change. Our brains are wired to keep doing the things we were doing over and over again. If we don’t take time to ease ourself into these huge changes it becomes difficult.

In order to create a change, we must first create new habits. To do this takes time, repeating the new action over and over again until it starts to be something your brain knows and wants to do. For example if you want to change your eating habits, a crash diet isn’t going to cut it. The best course of action is changing your diet long term. You can eat bad stuff; you just have to eat it less. If most of the days in the week you are eating healthy, a junk day isn’t going to be an issue. If you are eating junk 6 days out of the week, this is where the issue comes in. Moderation is key.

Some ways to ease yourself into this is adding more fruits and veggies to your diet. Increase your water intake over the next few weeks, while cutting out soda and juice. Eating clean protein with every meal is going to help as well. As time goes on you will find that these things get easier to add, while taking out the bad stuff.

You Burned Yourself Out

The best way to fail a New Year’s resolution is by going too hard, too fast. By the end of the first month you just want to take a little rest, but end up falling back into your old habits. Once that happens it’s hard to start back up and you end up putting it off for a whole year again.

Say you want to go to start going to the gym. You don’t want to start going to the gym every day for a week and burn yourself out. By the time the next week comes around you are going to be burned out. Ease yourself into a going every other day or even just on the weekends. Start off slow. Get your body used to moving, and then you can start to increase the amount of exercise you do a week. Once it becomes a habit, going to the gym 5 days a week should be easy

You Doubt Yourself

After setting out on your goals you start to think that it’s too hard. You don’t give yourself enough time for a change to actually show. At this time you start thinking it impossible and too hard to accomplish. Failing back into old habits is easier.

Everyone has doubts from time to time. When you rush into change and don’t see results right away, it can have an effect on your drive. And once doubt enters your mind it can take away all that motivation you had at the beginning. While you can’t always control the doubt, you can push through it.

Be realistic when setting your goals. Know what to expect and find a way to push through the doubts. Don’t let them rule your mind. Motivation is going to help you start, but you need persistence to keep going.

New Year’s is a great time to take a look at the things you want to change. It’s like opening a new chapter with new possibilities. But change takes time and the best way to go about it, is to ease yourself into these changes. You don’t want to jump head first into your new goals. That is only setting you up for failure. Give yourself time to create new habits and you will finally see your New Year’s resolutions come to fruition.