So you have decided to start your own business. You have you business plan laid out, a website in the works, and friends who are willing to be your first customers. What do you do next? Well, for a business to success you need a marketing plan. While word of mouth can bring in leads, the internet will bring in more. Here a few ways to market your business.
Utilize Social media
Social media is addictive, which means people are on it constantly. Many companies are taking advantage of this to bring in leads. However, you don’t want to spread yourself too thin. Pick a couple of the more popular sites to use that you know you can keep up to date. If you aren’t going to be able to provide fresh content on it, consider hiring someone to help you with this.
Don’t have a big enough audience on your social media yet? Consider paying for ads to bring in customers. Writing effective copy can create a conversation and bring people to you. Ads are a great way to utilize social media to gain a bigger following.
Search Engine optimization should not be underestimated, but also not over used. While you don’t have to litter every piece of writing with SEO, keep it in mind to help with your ranking in Google.
Keep Website Up-to-date
Every once in a while you need revamp your website. Provide new work to your portfolio, write a new about me section, expand if you need to. This is going to show your current customers that you are still growing and they can expect great service, while introducing you to new possible leads.
Blogging is a way to get your name out there, and allows you to connect with your clients. It shows that you are knowledgeable about the key aspects of your business, and provides useful information. The best part is, it sits on your page for years to come and can still generate new organic leads. The best way to utilize a blog is to make sure it is being updated on a regular basis.
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