4 Mistakes Every New Content Marketer Should Avoid

Content marketing can be a very lucrative career, once you have an established portfolio and client list. It takes time and hard work to build yourself up into a reputable writer that can attract clients. Getting there can be a difficult process and you will learn many lessons over your career. Here are some comment mistakes many new content marketers make.

Falling for these common scams

Scams are rampant these days, and it’s almost impossible to avoid running into a least one while working as a content marketer. A good rule of thumb to follow, if it sounds too good to be true, it’s probably a scam. This can be from a client not paying to stumbling on a website that ends up giving your computer a virus. But the biggest scam I have seen out there is websites promising to give you the answer to becoming rich as a content marketer in a matter of weeks.

A common scam I have run into researching content marketing are people who have you watch a 45 minute video offering you the tips that made them rich as a content marketing. These videos are packed full of basic information a quick google search can provide you, but here’s the catch, if you stay to the end of the video they promise to give you the secret to success. So you stick it out and watch to the end, only to find out you have to pay 3 easy payments of $300 to get answers you are looking for.

The truth is, there is no easy way to becoming a content marketer. It takes time to build a reputation as writer and attract clients to you. Good old fashion hard work is the secret to your success. Sure, you need to be a decent writer and understanding of how to create a piece that will be acceptable, but most of that can be learned overtime. Doing research and taking classes on SEO, content writing, and marketing can help you will all of this.

Inaccurate research

Not everything you read on the internet is true, as a content marketer you want to make sure the information you are providing is 100% accurate. This means you want to use website that are trusted. For that you want to look more towards the .org’s or the .gov’s. If you see that same information on mutable sites, you can start to see that there is a greater chance the information you are finding is true.

Not editing your work

This one speaks for itself. We are all human and make mistakes, but your clients aren’t going to want to keep paying you if you can’t edit your own work before sending it off. I have been guilty of this in the past, especially when I’m rushing to deliver a piece to a client. This is why I have a policy to give myself a whole day with a finished piece before I send it off to a client. Once it’s done, I wait for the next morning to email it. That way I can have one more look at it with fresh eyes, to catch any mistakes that my initial edits have missed.

Forgetting to look into the audience and their needs

Content marketing is intended to bring in leads for our clients business, but the way we do that is by providing their audience with valuable information. This allows our client to build a better relationship with potential and current customers. If we fail to take a look at what the audience wants or needs, we are failing to provide them with the information that they come to find. This can cause our client to not get the sales they are looking for by employing you as a writer.

If you are looking to becoming your own boss, content marketing can open many doors for you. There are going to be many mistakes you make along the way, but failure means you are growing.

Using A Local Massachusetts Content Writer To Market Your Business

 

So you have decided to start your own business. You have you business plan laid out, a website in the works, and friends who are willing to be your first customers. What do you do next? Well, for a business to success you need a marketing plan. While word of mouth can bring in leads, the internet will bring in more. Here a few ways to market your business.

Utilize Social media

Social media is addictive, which means people are on it constantly. Many companies are taking advantage of this to bring in leads. However, you don’t want to spread yourself too thin. Pick a couple of the more popular sites to use that you know you can keep up to date. If you aren’t going to be able to provide fresh content on it, consider hiring someone to help you with this.

Ads

Don’t have a big enough audience on your social media yet? Consider paying for ads to bring in customers. Writing effective copy can create a conversation and bring people to you. Ads are a great way to utilize social media to gain a bigger following.

SEO

Search Engine optimization should not be underestimated, but also not over used. While you don’t have to litter every piece of writing with SEO, keep it in mind to help with your ranking in Google.

Keep Website Up-to-date

Every once in a while you need revamp your website. Provide new work to your portfolio, write a new about me section, expand if you need to. This is going to show your current customers that you are still growing and they can expect great service, while introducing you to new possible leads.

Blogging

Blogging is a way to get your name out there, and allows you to connect with your clients. It shows that you are knowledgeable about the key aspects of your business, and provides useful information. The best part is, it sits on your page for years to come and can still generate new organic leads. The best way to utilize a blog is to make sure it is being updated on a regular basis.

Finding it hard to keep up with the writing aspect of business? Want to just focus on running your company? I am currently looking for more clients. For any of your writing needs, email me at christinajrasmuson@gmail.com.

Winter Has Come, But Have Your Leads?

Search Engine Ranking: Why Your Company Should Invest In Content Writers

In the age of the internet, it has never been easier for businesses to get their messages out there. However, it also means the competition is getting fierce. Blogging is a modern marketing technique gold mine. Once posted, this content will stay on your site, collecting you leads for years to come. This is why many website will post multiple blogs per day.

Creating content for your website might seem like a simple step to generate leads, but it isn’t always. That’s why many companies are looking to add a content writer to their team. Content writers create content for you to use on your website, and can also help you create ads. They know techniques to help bring in more organic traffic. Here are some reasons you should invest in a content write.

Search Engine Optimized

Anyone can write a blog post and put it on the internet, but that doesn’t mean it’s going to bring in readers. SEO techniques help you raise your ranking with search engines, making it easier for potential leads to find you. Knowing the right keywords and coming up with catchy titles are must have skills for a content writer to stay in business. Once you hire a content writer, you won’t want to go back to doing it yourself.

Time Is Money

Running your own business takes a lot of time, trying to keep up with the content on your own blog isn’t always a simple as it sounds. Many business owners will create a schedule that will work for a while, but then they start missing days, which eventually leads to the blog just stopping all together.

When working with a writer, you don’t have to worry about that. Fresh content will be delivered to you at a time you decide. The more regular the blogging schedule, the higher your organic traffic will get over time. A good content writer is worth their weight in gold.

Experience

Content writers have experience writing for different blogs and are constantly gaining knowledge of works and what doesn’t all the time. This helps to take the trial and error away from you, helping you to get those leads now, rather than later. Not only will the quality of writing be better, but it will be more engaging for your audience.

Tailor Made Content

Know the audience you want to be attracting? A good content writer can take that information and create an article that will deliver exactly what your audience needs to be enticed into clicking your links. This content is created for the use of only your website, making it unique.

Content writing is a skill that I have been honing for 6 years. Your business can’t wait six years to start bringing in leads. If you are in the market to expand your business by adding a content writer to your team, contact me today. You can reach me at ChristinaJRasmuson@gmail.com.

Five Reason’s Your Social Media Isn’t Generating Leads

Business owners today know that social media is a big part of growing your business. Having an online presence can help bring in a lot of leads, but it isn’t always a simple thing to accomplish. You might find that yourself engaging in all levels of social media, without much success. While it does take time to build and online presence, sometimes you just aren’t doing it right. Here are some reasons your social media isn’t generating leads.

You don’t post interesting content

To keep people interested, you have to provide them with content that will keep them coming back. You don’t want to just stick to self-promotion. Otherwise, people aren’t going to see a need to continue follow your social media. Providing fresh content on a weekly basis can really help drive traffic to your sites.

Your social media isn’t promoted on your site

Having social media isn’t always enough; you need to promote these sites. Provide links to them on your website; don’t expect your customer base to go out of their way to search for these themselves.

You don’t understand how to use them right

Every social media site has its own way of attracting followers. You need to understand the way you use Twitter, isn’t going to be the same way you would use Facebook. Learning how to make each type of social media work for you, you need to know why your followers use that site first.

You’ve spread yourself too thin

More isn’t always better. Being on multiple social media sites isn’t away going to attract more customers and might make it difficult for you to keep up with all of them. Narrow down the sites that are more beneficial to your type of business and focus on those. Don’t spread yourself too thin, where you aren’t providing enough engaging content on each site. Instead make sure to add fresh content on the sites you do use, as often as you can.

Lack of conversation

Having social media isn’t just for self-promotion, have some fun with it. Keep up a two way conversation with your followers to keep them interesting and coming back. Followers like to be heard, and replying to a Facebook post or a tweet can accomplish this. Taking a few minutes every day to respond to a few comments can really help you build long term relationships with your customers.

Social media isn’t just for family and friends anymore. Companies are using these platforms to connect with their current customers and bring in more. Building relationships with your customers can help keep them coming back. Fresh content that provides useful information is important to keep them coming back.

Fresh content can help increase the flow of organic traffic to your site. Boosting the number of visitors can be as easy as posting articles with SEO content on a weekly basis.  Looking to grow your business with fresh, SEO web articles? Contact me today for more information.