Business owners today know that social media is a big part of growing your business. Having an online presence can help bring in a lot of leads, but it isn’t always a simple thing to accomplish. You might find that yourself engaging in all levels of social media, without much success. While it does take time to build and online presence, sometimes you just aren’t doing it right. Here are some reasons your social media isn’t generating leads.
You don’t post interesting content
To keep people interested, you have to provide them with content that will keep them coming back. You don’t want to just stick to self-promotion. Otherwise, people aren’t going to see a need to continue follow your social media. Providing fresh content on a weekly basis can really help drive traffic to your sites.
Your social media isn’t promoted on your site
Having social media isn’t always enough; you need to promote these sites. Provide links to them on your website; don’t expect your customer base to go out of their way to search for these themselves.
You don’t understand how to use them right
Every social media site has its own way of attracting followers. You need to understand the way you use Twitter, isn’t going to be the same way you would use Facebook. Learning how to make each type of social media work for you, you need to know why your followers use that site first.
You’ve spread yourself too thin
More isn’t always better. Being on multiple social media sites isn’t away going to attract more customers and might make it difficult for you to keep up with all of them. Narrow down the sites that are more beneficial to your type of business and focus on those. Don’t spread yourself too thin, where you aren’t providing enough engaging content on each site. Instead make sure to add fresh content on the sites you do use, as often as you can.
Lack of conversation
Having social media isn’t just for self-promotion, have some fun with it. Keep up a two way conversation with your followers to keep them interesting and coming back. Followers like to be heard, and replying to a Facebook post or a tweet can accomplish this. Taking a few minutes every day to respond to a few comments can really help you build long term relationships with your customers.
Social media isn’t just for family and friends anymore. Companies are using these platforms to connect with their current customers and bring in more. Building relationships with your customers can help keep them coming back. Fresh content that provides useful information is important to keep them coming back.
If your business is in need of fresh content for sites, contact me today.