Using A Local Massachusetts Content Writer To Market Your Business

Posted on by Christina Rasmuson

 

So you have decided to start your own business. You have you business plan laid out, a website in the works, and friends who are willing to be your first customers. What do you do next? Well, for a business to success you need a marketing plan. While word of mouth can bring in leads, the internet will bring in more. Here a few ways to market your business.

Utilize Social media

Social media is addictive, which means people are on it constantly. Many companies are taking advantage of this to bring in leads. However, you don’t want to spread yourself too thin. Pick a couple of the more popular sites to use that you know you can keep up to date. If you aren’t going to be able to provide fresh content on it, consider hiring someone to help you with this.

Ads

Don’t have a big enough audience on your social media yet? Consider paying for ads to bring in customers. Writing effective copy can create a conversation and bring people to you. Ads are a great way to utilize social media to gain a bigger following.

SEO

Search Engine optimization should not be underestimated, but also not over used. While you don’t have to litter every piece of writing with SEO, keep it in mind to help with your ranking in Google.

Keep Website Up-to-date

Every once in a while you need revamp your website. Provide new work to your portfolio, write a new about me section, expand if you need to. This is going to show your current customers that you are still growing and they can expect great service, while introducing you to new possible leads.

Blogging

Blogging is a way to get your name out there, and allows you to connect with your clients. It shows that you are knowledgeable about the key aspects of your business, and provides useful information. The best part is, it sits on your page for years to come and can still generate new organic leads. The best way to utilize a blog is to make sure it is being updated on a regular basis.

Finding it hard to keep up with the writing aspect of business? Want to just focus on running your company? I am currently looking for more clients. For any of your writing needs, email me at christinajrasmuson@gmail.com.

A Writer Should Always Be Writing

Posted on by Christina Rasmuson

Sometimes, between jobs and clients I find myself not writing. On top of this, I find myself not wanting to write. Some days it’s the last thing I want to do, especially after just completing a batch of articles for a client. We all get burnt out sometimes and when your passion is your career, you don’t always want to write in your free time.

I’ve heard that a writer should always be writing, and while this isn’t always possible, I think it’s important to remember from time to time. It doesn’t have to be the next great novel, but anything that helps get you in the habits that will lead you to the next great novel is a plus. The moment you start slacking, you lose your motivation and all those pieces you had planned on writing are now lost in the dreaded, “I’ll do it tomorrow.” But how many times can you say that, before it just never happens?

We all get writers block. The best way to get through this writers block is as simple as just writing. It can literally be anything, just write. Procrastination is never a helpful tool, but it can be quite simple to break. All it takes is one step towards your goal to help destroy the cycle. Picking up a pencil and writing one word, or if you prefer a computer, can lead to the next hundred and so on from there.

While I don’t believe in New Year’s resolutions, I do believe in setting goals and facing them all year around. That being said I want to focus more on my own personal writing. I’m looking to set up some sort of schedule to start posting here more regularly. These are going to be a variety of things. From personal blogs, to poetry, and a dash of articles about stuff that interest me. Basically, you can expect to seem more writing from me in the coming year.

 

It’s Time We All Learned To Be Better

Posted on by Christina Rasmuson

I want to start this off by saying, yes, we are all human and we make mistakes. We shouldn’t always be held back by these mistakes. However, when someone repeatedly shows that they are okay with doing things that aren’t deemed necessary, than they should be held accountable.

Lying

Lying is a big pet peeve of mine, which is why I try, at all cost, to avoid it. I also don’t like to associate people who show that they are going to keep lying; even after they have been caught it lies time and time again.

When we reach a certain age we understand that lying is bad. It does more harm than good to people. Like I said in one of my previous post, the truth isn’t intended to hurt you, but a lie is. Lying causes the most pain, because not only did this person do something that is going to cause you pain, they decided to withhold this information from you, not giving you the chance to decide if they are worth keeping in your life or not. It’s as if they didn’t even trust you to understand they made a mistake. These kinds of people usually stack lies on top of each other, until they eventually crumble on top of them.

Cheating

Why do people cheat in relationships? If you want to go around with other people, don’t be in a relationship. It’s as simple as that. It’s completely selfish to want to have a relationship, while also expecting the freedom of being single. Unless you have an open relationship establish, going around with another person is only going to break what you currently hold valuable.

Stealing

I shouldn’t have to say this, but taking things that don’t belong to you isn’t cool. Put yourself in the other person’s shoes, how would you feel if you found that someone had taken something you worked for? There so many more important things in the world, which aren’t material thing. These types of possessions do not come with happiness built into them.  I’ve witnessed too many people feel as though they have the right to take these types of objects from people.

I’m frustrated with the state of things right now. We all need to start trying to be better. Jealousy, is robbing us of our sense of peace. We value things more than people and feelings. Joy doesn’t come in a box, it’s found within ourselves and others. Even if it’s adding one good thing a day, we can all be better people.

Does All Love Come With An Endpoint?

Posted on by Christina Rasmuson

She comes to me in the dead night, while I slumber. “I love you.” slips for her mouth, exactly how I remembered it. This time I can spot the frayed ends all over the words. The punctuation so firm at the end of the sentence, I see the ending she began. Her love wasn’t meant to last a lifetime, perhaps mine wouldn’t have either.  She will learn to move on, while I’m left to analyze the dreams from the time it all started to fall apart. Finding each small moment she started to slip away from me, one sentence at a time.

You Taught Me How To Stay

Posted on by Christina Rasmuson

She said my I love you’s sound more like apologies, for not knowing how to hold on to another human being, long before I was gone. And that I always seemed like I had one foot out the door, ready to run at the first sign of trouble. I was never taught how to love without contingencies and trust was just a fantasy. To protect my heart, I learned how to say goodbye as quickly as I said hello. In my world people were temporary and you shouldn’t hold on to anything so tightly. But then you stayed and you wrapped your arm so tightly around me, I couldn’t flee. You always had a part of your body touching mine, as if to quell the doubts in my mind. Every time I tried to flee, you grabbed my hand and pulled me back. You taught me how to stay. This time I won’t run, because you are the only place I know where to run to.

Did You Hear It This Time?

Posted on by Christina Rasmuson

In a world filled with distractions, sometimes I feel as though we occupy the same space, but we don’t really see or hear each other. Our thoughts are always being diverted towards a million other things. In this moment, I want you to see me. I want your undivided attention, if only for a blink in this timeline. I want you to hear me when I say I love you.

A Sturdy Foundation

Posted on by Christina Rasmuson

This version of me would never exist without you. Personalities entwined between bed sheets and hurried kisses. Happiness was a word barely comprehendible until you, as parts that were once frayed have found a new way to be whole. Between laughter building bridges to new possibilities, was hope being restored amidst prolonged eye contact. And love was the foundation where all of this could settle.

 

This is an excerpt from my poetry chapbook, All Or Nothing, which can now be found in the amazon store.

Do You Need Space?

Posted on by Christina Rasmuson

What do you call the space that grows between two people? The space that starts off as unnoticeable, but with time can grow into a canyon? And what can you find in this space other than time and distance? Is it always filled with hatred and bitterness, or does it also have doses of indifference? How does this space become so wide, that times seems to passed with a blink of the eye and you have been without them longer than you ever spent next to them? How can some people be so important to you in one part of your life, and not even a speck in your existence in the next? Is this the doomed life we are force to live? Because my heart has been abused by these coming and goings and I don’t want this to get easier with time. Just tell me this distance won’t grow too big, because I can’t imagine a future without you in it, but I’m starting to sense the growing of space.

Don’t Go

Posted on by Christina Rasmuson

I don’t want to let you go,  my nails are digging deep into skin that seems to be slipping from my grasp. “I love you,” I say, but the words fall out of my mouth, into a puddle on the floor. You don’t even glance in my direction. Maybe I’ve said it one too many times. Maybe you had hoped I wouldn’t say it this last time.

 

If you enjoy my writing, please check out my new poetry chapbook, All Or Nothing, now available in the Amazon store.  For a limited time, only $0.99.